Opportunity Rocks Blog

Rock ‘n’ roll stardom, much like any other business, is built on brand loyalty. Why does the One Hit Wonder fade into obscurity? Because people like the initial product/song, but do not care enough for the brand to come back for more. Whatever interest might have driven the momentary success, subsequent songs do not create […]

The late management expert Peter Drucker really got it right, didn’t he? We believe that change is inevitable in our professional and personal lives, and that it is usually a bad thing.  Make sure that your band has the right attitude about change. That means being able to respond successfully when situations or circumstances change. […]

You may not live your life on a tour bus, but I’m willing to bet that somehow, some way you are involved in a band. What areas of your life demand collaboration to achieve results? The human resources director in a corporate office works with people across departments. Salespeople have a circle of managers and […]

A good master of ceremonies knows how to keep a show entertaining, on-course and full of energy. To ensure that your event goes off without a hitch, consider hiring a professional emcee like Marvelless Mark®.

Here’s an acid test: Can money fix it? In time, will it go away? Is it the product of one person’s actions? If the answer to any of these questions is “yes”, chances are you are dealing with a momentary setback. You can then take action to make a quick recovery: find sources of funding, […]

Even if your vision is, at the beginning, a modest one, your band has to have consensus and commitment. This is what gets you through the initial phase and on to the long-term pursuit of your ideas. Harvard psychologists have conducted research into teamwork that shows that the longer a group works together, the more […]