fostering the rockstar mindset in business
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Do you believe that you and your team will be successful?

It seems like such a silly question, but your answer is practically everything.

Sure, there are a lot of pieces that factor into whether or not your team will succeed in sales and in business. There’s the level of leadership manning the helm, the abilities, and willingness of the salespeople on the front lines, the quality of the training given to teach employees, the market, the product, and about a million other possibilities that could affect sales outcomes.

However, there’s one piece that’s more important than all of the others… mindset.

Introduce the rockstar mindset to your team with a motivational speaker for corporate events.

The Importance of Positive Mindset in Business

Business is hard. There are risks you must take in order to succeed. There are many roadblocks along the way that will threaten to derail your progress and could potentially ruin everything you’ve worked for.

This is where mindset comes in. Do you look at the positive in any situation or focus on the negative? Do you reward achievements or “punish” mistakes? Do you believe that you are destined for success or are you convinced that you’ll fail?

It’s no surprise that business owners, leaders, and salespeople with a positive mindset will go further in business. It allows you to conquer the challenges that will come your way, focus on the goal, and achieve the level of success you’re looking for.

What Is a Rockstar Mindset? or Growth Mindset?

When it comes to mindset, we can learn a lot from our denim and leather-clad friends… rock stars. Bands like Kiss, Aerosmith, and Queen knew how to think big and dream bigger. If we pay attention, they’ve got lessons for how we can become rock stars in business. And you don’t even have to trash a hotel room.

What is a rockstar mindset? What sets the iconic bands apart from the one-hit wonders?

First, you can’t be afraid to create change. Disrupt the market. Do something that’s never been done before. If you find yourself reacting to market changes rather than creating them, you’ll never have a true rockstar mindset.

Second, rockstars understand the importance of surrounding themselves with good people and then treating them right. They rely on their band for support and treat each member equally. Every single one of your employees contributes in their own way and should be given respect.

Third, rockstars are willing to take chances. They try things out and if it doesn’t work, they try something else. They’re innovative and don’t create based on what they think their audience will like.  Take Queen, for example. Bohemian Rhapsody was like nothing ever before. The record label warned them it was too different and wouldn’t be well received. But the band put it out there anyway… and that song put Queen on the map for generations to come.

Finally, rockstars aren’t afraid to dream bigger. Sure, they might start out playing friend’s garages and dive bars, but they dream of selling out stadiums. In business, you must have a BUD, a Big Unreasonable Dream that you’re working towards. Anything less, and you’ll be stuck in the garage.

This is where your growth mindset comes into play. Are you “comfortable” playing small, or do you know that you are meant for business greatness and go after that greatness with every step you take? Are you open to larger possibilities? Do you have a Big Unreasonable Dream? When you’ve got a growth mindset, the opportunities are endless. You focus on the possibilities in the future and don’t get bogged down in how things currently appear.

How to Foster the Rockstar Mindset in Business

In order to create a rockstar mindset for you and your team, you need to:

1. Think bigger than you are or can imagine yourself to be.

Your current state is just that… your current state. Where do you want to be? What is your Big Unreasonable Dream? Now picture yourself there. Don’t merely accept where you are right now; envision and then fight to be where you want.  

2. Don’t just talk about the work. Do the work.

Once you’ve decided where you’d like to go, create a strategic plan of action that will get you there, and then bring it to life. Every decision you make should be in service of this goal. Every move you make should be bringing you one step closer to this goal.

3.  Be willing to take risks above the status quo.

Going after these dreams will take creativity, innovation, and guts. Take risks in your own job and reward your team for doing so as well. It’s not whether or not an idea panned out that should be celebrated… it’s whether or not they acted upon the idea. They won’t all work. But amongst the pile of unsuccessful songs, one could be a hit.

4. Create raving fans by giving them a reason to want more of you.

People don’t go to a rock concert to hear a “decent band.” They go to hear amazing music, feel the energy in the room, and get excited about being a part of the performance.

Customers are no longer looking for just “good service.” They want to have an experience with you. From the first contact to follow-up, you should be creating a process that leaves your customers wanting more and raving to their friends.

5. Check your ego at the door.

It may seem counterintuitive as rock stars appear to have the biggest egos of anyone. But the successful ones… they understand that their band can either make them or break them. Do you embrace each member of your team as being equal? Do you understand that every person you work with has something to contribute?  

6. Differentiate yourself from the competition.

Jerry Garcia of the Grateful Dead once said, “You don’t want to be considered the best at what you do. You want to be considered the only one who does what you do.”

Are you unique? Do you do something or offer something that no one else offers?  Embrace your inner rockstar and find what makes you distinctive.

7.  Be willing to do what others won’t.

Do you go above and beyond for your customers? Members of the band Kiss donned spandex, makeup, and even got tongue implants (you don’t have to go that far). They answered the question, “What are you willing to do that others are not?” and in doing so, they beat out the thousands of other garage bands trying to make it in the music business. What are you willing to do?

Having a rockstar mindset in business is imperative to your survival and success. Think bigger and work towards it, take chances, create an experience for your customer, value your teammates, stand out from the competition, and do things that others are not willing to do… all in the name of success. Embrace these lessons, and you’ll find your inner rockstar and bring them to the table in your business.


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