You’ve hired the best people in the industry. They are intelligent, eager to excel, and fearless when it comes to sales. Unfortunately, they aren’t working together. You need a way to improve teamwork in the workplace quickly so you can meet your sales goals and create the rock star results you’re looking for.
How do you inspire your employees to work as a band rather than solo artists? By clearly communicating your vision.
What is Vision?
Vision is a band’s (or department’s) unifying force. It is a common purpose that everyone works toward. Having a vision helps to set goals, motivate employees, and organize your efforts so you are working as one.
As Marvelless Mark® says, “When your vision is clear, humble beginnings, setbacks, and disappointments won’t matter.”
Your vision doesn’t have to be huge, but it does have to be specific and well-articulated. And most importantly, everyone on your team needs to know and embrace it.
Benefits of an Effective Vision
Having an effective vision can work wonders for your sales team and ultimately improve your bottom line. And effective vision:
- Provides an overarching direction for the team and serves as a guidepost for employees.
- Allows you to create goals for individual employees and for the team as a whole.
- Empowers employees to make decisions for the betterment of the company instead of having to pass each question up to management.
- Aligns people across the department and across the organization.
- Creates an environment of teamwork where each individual employee is working towards something greater than themselves.
How to Craft an Effective Vision
In order to create your vision, you need to follow these 5 steps:
- Focus on the future. What would you like the company to accomplish or look like 5 or 10 years from now? Giving your employees the opportunity to weigh in on the company vision will make them even more invested in making it happen.
- Make it Purpose-Driven. When it comes down to it, employees (especially Millenials) want to know that they are not just making money for upper management, but that they are making a difference in the world.
- Make it Unique. What makes your company different from others in the same industry? Your vision should clearly state what makes your company special.
Shock rocker, Marilyn Manson said, “I like to make people think differently than they did before I walked in the room.”
- Identify your Core Values. What are the beliefs that your company operates under? What is the attitude that you’d like to inspire among your team members? When your core values become a part of your vision, they also become a part of each employee’s operating system.
- Make it Uncomfy. What kind of vision would “We will make just enough money to pay our bills,” be? Your vision should stretch the self-imposed limits of your team. It should make them strive for something greater than they ever thought was possible. It should challenge the status quo.
Live Nation CEO Michael Rapino talks about his first meeting with rapper Jay-Z. Instead of asking how much money he’d be paid, Jay-Z asked: “Can we change the business together?”
Having and communicating a strong vision is one of the most important things you can do for your team. When you want your band to work together and create magic, you need to have a vision. Once you have a vision, you can focus on making plans and commitments. You can inspire greatness and achieve rock star results.
Mark Kamp® aka Marvelless Mark® works with organizations who want their teams to achieve immediate rock star results. A Keynote Speaker/Entertainer/Author, Husband, Father, and child of God, his primary message, “Opportunity Rocks®” gives attendees a fresh new perspective on Sales, Marketing, and Employee Performance. Fun and engaging, Mark combines the success secrets of your favorite rock stars with just the right amount of entertainment to transform your employees into business rockstars. Learn more at www.OpportunityRocks.net.