What makes a fan? If someone sings along with your song when it comes on the radio, does that make them a fan? If they can recognize your branding on a product, are they a fan? Someone who recognizes that Marvelless Mark is an international leadership coach and motivational speaker, is that a fan? If they buy your merchandise more than others is that what makes them a fan? Some of these might fall into just a customer category or the beginning of a fan relationship. A fan is someone who LOVES you, who chooses you over all the others, who will pack 6 people into a station wagon and drive across the state to see you. That is a fan.
So how do we build a fan relationship with our customers? Fans make your company work. As a professional leadership team builder and corporate keynote speaker, I can understand that without fans we don’t have a job. It’s part of our job to make them feel loved and appreciated– to give them something no one else does.
Right now one of the big platforms for relating with our fans is social media. We all have Facebook, Twitter, LinkedIn, InstaGram, and all the others. How can we use our social media to relate to and grab the attention of our fans? I’ve been researching how to really rock social media and build our following.
Did you know that YouTube™ is the second largest search engine on the web and one of the most popular website on the entire web? If you do not have a YouTube channel, GET ONE. It is one of the most effective and most personalized way to market yourself. It is a great way to focus on providing your clients & prospective clients with relevant content specific to them. The basic video limit is 15 minutes in length with the option to upgrade your account. In 15 minutes you can get a great tour of your office, highlight reel from your speech or show. You can upload customer testimonials which have been shown to be more effective as they are more personal. YouTube™ is a great tool to help you position yourself as an expert in your field.
Facebook is touted as a “rolodex of over 1 billion readers.” It is a journalist’s paradise. Facebook is a great place to post press releases. They also have several call to action type functions that can boost your audience and even build your email list. Most experts in the field warn against using the BOOST POST function for larger businesses, it is however extremely helpful for smaller companies on a strict marketing budget. The boosted posts multiply fan engagement which increases the number of people who see your posts exponentially. Tools such as CUSTOM AUDIENCE allows you to target a specific demographic, for example marketing to only people who have viewed your website. Also Facebook Graph Search can help you learn more about the people who view your page which is a great tool in learning how to market to them.
One of the favorite social media sites for professionals is Twitter. Your face alongside each tweet allows you to get your image out there, it is recommended to use a head shot versus a logo because people connect with people. Another rocking feature of Twitter is that you can customize your profile page with your personal brand. The colors and images are all customizable. Twitter allows you to keep different lists, lists of customers, lists of potential clients, lists of people who inspire you in business. This is helpful when you are following hundreds of people and the feed gets clogged. You can then click on each list and see the tweets only from that list, so you decide what to look at and when. I could write a whole blog on the features of Twitter. You can do just that as well, why not embed a tweet in your blog and have it lead your followers to interact with you on Twitter?
Social media is a huge means for you to interact with your customers, clients, and prospective clients as well as those that you’d like to learn from. Take the time to build the fan relationships with through social media. It is one of the easiest ways to reach out and engage the people who will become your fans if you show them what a ROCKSTAR you are!