Thanks to what I have learned from all of my own personal rock stars—my parents, mentors, great fans, life style gurus, and business coaches like Steven Covey and Anthony Robbins, bands like KISS, and lessons from my own mistakes along the way, I have had a pretty rockin’ life so far. I think anyone can. It all started on a farm…I was forced to be creative in order to entertain myself and others, to dream and to envision that someday I would travel the world as a rock star. I just didn’t know at the time it would be as business rock star. Now, I’m here to help you pursue your dreams and visions in the most fun, entertaining way possible.
Before we crank up the music and get to taking care of business (or as Elvis would say, TCB), let’s make sure we’re all in the same key. We’ll start with the characteristics of a real rock star:
- superior talent
- hard working
- high standards
- connection to audience
- able to inspire passionate loyalty
A rock star has natural gifts, sure; but, they also have other qualities that help them make the most of those gifts. To make the most of your talent, focus your energy, and go the distance, first you have to master some basic chords.
Most rock ‘n’ roll is built around a few guitar chords—put together a few simple chords and you can build a limitless variety of great songs. Every rock band starts out by playing songs with three fundamental chords: F, B, and A. Consequently, most rock songs are built around these three simple chords.
So all you business rock stars must have:
The A chord; that’s about Attitude.
The B chord, and that’s your Band.
The F chord, and that’s your Fans.
Just like our musician friends, once we get those down, we will master the rest of the chords.